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the journal of Michael Werneburg

Tokyo, 2010.07.10

Internet advertising. I'm of deeply mixed feelings about this.

On the one hand I'm a believer in the theory that we shouldn't have to advertise too intensively if our product is right. But at the same time it's obvious that a new business has to advertise. And the various venues certainly make it easy to do. Without any kind of "gatekeeping", three different large-traffic sites are now running our ads: Facebook, Yahoo! Japan, and Google Japan.