journal features

advertising on them Internets there

the journal of Michael Werneburg

twenty-seven years and one million words

Tokyo, 2010.07.10

Internet advertising. I'm of deeply mixed feelings about this.

On the one hand I'm a believer in the theory that we shouldn't have to advertise too intensively if our product is right. But at the same time it's obvious that a new business has to advertise. And the various venues certainly make it easy to do. Without any kind of "gatekeeping", three different large-traffic sites are now running our ads: Facebook, Yahoo! Japan, and Google Japan.

rand()m quote

One day you will take a fork in the road, and you're going to have to make a decision about which direction you want to go. If you go one way, you can be somebody. You will have to make compromises and you will have to turn your back on your friends. But you will be a member of the club and you will get promoted and get good assignments. Or you can go the other way and you can do something [...] for yourself. If you decide to do something, you may not get promoted and get good assignments and you certainly will not be a favorite of your superiors. But you won't have to compromise yourself. To be somebody or to do something. In life there is often a roll call. That's when you have to make a decision. To be or to do.

—John Boyd, US Air Force