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luxury sales in Japan

the journal of Michael Werneburg

twenty-seven years and one million words

Tokyo, 2010.06.11

According to this article by Reuters journalist Isabel Reynolds, luxury goods sales fell by ten percent in 2009.

And they're expected to fall by another three percent this year. At the same time, regional sales are actually expected to increase by 4 percent.

From the article:

That attitude is casting a pall over brands like jeweler Tiffany & Co (TIF.N), which suffered a 10 percent drop in sales in Japan in the first quarter, whereas worldwide sales were up 10 percent and Asia ex-Japan ballooned by 21 percent.

...

A combination of demographics, cultural changes and the price transparency associated with new ways of shopping, such as outlet malls and the Internet, will keep a lid on profits.

But demand will not disappear.

"Will Japan continue to be an attractive luxury goods market?" asked McKinsey's Salsberg. "Yes, it is a huge market. There is still a lot of money there. There is still an appreciation for foreign goods, for European goods and for quality."

This is exactly the sort of trend that our business is based upon. We hope that our small engagement ring business ( Caritas ) will be a part of the push for price transparency mentioned here. We offer buyer education, low prices, and high quality products with an eye for exactly the sort of shift to conscientious luxury shopping this article speaks to.

Ganbarimashou.

rand()m quote

If I had my life to live over, I'd try to make more mistakes next time. I would relax, I would limber up, I would be crazier than I've been on this trip. I know very few things I'd take seriously any more. I'd certainly be less hygenic... I would take more chances, I would take more trips, I would scale more mountains, I would swim more rivers, and I would watch more sunsets. I would eat more ice cream and fewer beans. I would have more actual troubles and fewer imaginary ones. Oh, I've had my moments, and if I had to do it all over again, I'd have many more of them, in fact I'd try not to have anything else, just moments, one after another, instead of living so many years ahead of my day. If I had it to do all over again, I'd travel lighter, much lighter than I have. I would start barefoot earlier in the spring, and I'd stay that way later in the fall. And I would ride more merry-go-rounds, and catch more gold rings, and greet more people and pick more flowers and dance more often. If I had it to do all over again - but you see, I don't.

Jorge Luis Borges