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pen care room at Itoya

the journal of Michael Werneburg

twenty-eight years and a million words

Kokubunji, 2023.04.16

pen care booth at Itoya

This is the room where you can bring your sick or injured fountain pen on the 3rd floor of Itoya, a stationary store in Tokyo's ritzy Ginza shopping district. The Girl got her first fountain pen on our visit.

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Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don't exist don't care how smart you are.

—Marc Andreesen