journal features
movie reviews
photo of the day

How to create a unique minimalist watch brand

the journal of Michael Werneburg

twenty-seven years and one million words

Toronto, 2017.03.26

Here's a guide to creating your own successful minimalist watch brand. It's funny, because they really are *everywhere* these days. Enjoy.

rand()m quote

There's something kind of horrific about milk. Think about it! Think about what we're doing. Milk is kind of gross.

—Jordan Peele