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How to create a unique minimalist watch brand

the journal of Michael Werneburg

twenty-seven years and one million words

Toronto, 2017.03.26

Here's a guide to creating your own successful minimalist watch brand. It's funny, because they really are *everywhere* these days. Enjoy.

rand()m quote

I think natural selection must have greatly rewarded the ability to reassure oneself in a crisis with complete bullshit.

—Bob Harris