journal features
movie reviews
photo of the day

the old bait and switch

the journal of Michael Werneburg

twenty-seven years and one million words

Toronto, 2015.06.03

Fell for the old bait and switch last night, this time with a camera company. It's amazing to me that you could divert a long-time customer from one product towards something else that's higher margin even though you know from your history with that client that he's on a limited budget. Amazing.

rand()m quote

What works good is better than what looks good because what works good lasts.

—Ray Eames