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business planning

the journal of Michael Werneburg

twenty-eight years and a million words

Toronto, 2014.02.04

Getting a business plan down on paper is one of those substantial, cathartic affairs. Especially when you're reflecting the drastic differences and vastly larger scope of a business that's both grown rapidly and become much more complicated.

Good fun. But draining.

rand()m quote

Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.

—Abraham Lincoln