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how long can a rebranding go

the journal of Michael Werneburg

twenty-seven years and one million words

Toronto, 2013.10.01

We put the finishing touches on a rebranding effort at work, today. It's a project that we've been working on quite a long time indeed, with two steps forward on a given subject followed a surely by one step seemingly backward. But there's nothing wrong with doing things the long, hard, stupid way when you're trying to create something of lasting value. In fact, it seems to be required. All the right internal stakeholders are certainly invested in the new product name, new company logo, etc.

I sure learned a lot from all of this.

rand()m quote

For a long time I was very bitter that the people who controlled the means of anybody ever hearing my songs were never gonna play them. They only favored music that I specifically and particularly hated, and I wanted them dead. Suddenly, there was another avenue. I started hearing my stuff coming out of bars and then it started to happen little by little — a movie song here or a TV ad there.

—Iggy Pop