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manufacturer links to its retailers—at last!

the journal of Michael Werneburg

twenty-seven years and one million words

You know, this is such a no-brainer that it really shouldn't have come as a (pleasant) surprise.

But I think this is the first time I've ever seen a manufacturer's site actually link directly to the product pages where their product's being offered (for pre-order, no less). It sounds stupid to have to say it, but I honestly can't think of another example of this.

It's a camera (what else would I be looking at?) offered by Fujifilm. Of course, one or two links have misfired, but so it goes. Fuji's now claiming that they're the number two camera manufacturer by market share in this country, and that comes as a big surprise. But little details like this must be helping. Also, it helps that their products are intriguing.