The Copywriter's Handbook

A book review.

The Copywriter's Handbook

A Step-by-Step Guide to Writing Copy That Sells

by Robert W. Bly

published: 2006

ISBN: 1250238013

genre: Writing

reviewed:2008.11.25

I bought this when founding a startup. I didn't find the book as up-to-date as I'd hoped, there are plenty of sources on the Internet that I found a lot more compelling. While I find copy one of the hardest things to write, this source wasn't the solution for me. It attempts to instruct but doesn't engage by for instance breaking down examples.

This book didn't become a go-to for any particular purpose. And the startup didn't go anywhere.